Our Story

Simple Skincare.
Built the Right Way.

Most people do not need ten products to take care of their skin. They need a good cleanser, the right moisturizer, and a treatment that actually works. But the beauty industry turned this into a maze of steps, trends, and marketing noise.

We created Care because we wanted the opposite.

Ricardo spent over a decade inside the beauty industry, seeing every angle of how products are made, marketed, and sold. I watched from the outside, frustrated that even with all that knowledge, I still couldn’t find a simple routine that made sense. Too many products. Too many promises. Never sure if any of it worked.

So we built what we needed ourselves.

A small set of day and night essentials, carefully formulated with expert scientists to combine the right ingredients in the right way. Multitasking formulas with real efficacy and a sensory experience that makes you want to use them every day.

No fragrance that irritates skin. No unnecessary ingredients. No fillers. Nothing harmful. Just thoughtful formulas in clean Care packaging with only what you need to know.

Care is calm. Care is clarity. Care is looking at your bathroom counter and seeing fewer products that do more. Just the right ones.

Pilar & Ricardo
Founders, Care

"Care grew out of a personal search to find safe, effective products I could consistently rely on—through different seasons, through travel, through pregnancy, through life."

- Pilar
Co-Founder

The Care Promise

Care
Philosophy

For us, creating safe, highly effective products that work for all skin types is non-negotiable. Our proprietary formulas are developed by experts with great care, using only proven ingredients that are safe, multi-functional, dermatologist tested, fragrance-free and cruelty-free.

Honest
Pricing

We sell directly to our customers, avoiding the standard retail markups and costs that drive up prices. We also use simple, functional packaging. That means we spend the most on what we value most—best-in-class formulas crafted and curated with superior grade ingredients.

Made in
the USA

Care is proudly formulated, bottled, produced and shipped in the
United States.

“In my years in the beauty business, I heard the voices of hundreds of women telling me skincare was complicated, expensive and the results weren’t always there. It was time to offer simple, highly effective and affordable skincare.”

– RICARDO
Co-Founder